importance of statistics in hospitality industry

Some ride-hailing car brands and P2P rentals have gone all out to deliver fully IoT-connected cars by 2020. Copyright © 2020 FinancesOnline. For this reason, you need to orchestrate personalization across all digital channels and customer touchpoints. Statistics not only help measure business performance, but can also provide a means for boosting it. Customers increasing expectations for better quality at lower price from hospitality organizations Are significant contributors to challenges being faced by the industry? Apparently, large chains lose 10% to15% of total revenue as commission paid to third-party booking services. More importantly, according to Google data, flights and hotels are booked in advance of 12 weeks. Better still, at the height of the Great Recession, there were approximately 353,000 open positions in hospitality in the United States. This dynamism makes personalization a pillar of success for the hospitality businesses. Immigrants account for 13% of the total US population. Places such as hotels, bars and restaurants are constantly under public scrutiny and risk losing everything if they fail to pass regular checks from the relevant authorities . Some of the benefits include a 71% decrease in guest complaints, a 19% increase in customer service ratings, and reduced onboarding time. As of 2018, the hospitality industry in the US had 1,139,000 job openings. The following charts and graphs provide a high-level view of statistics in the tourism and hospitality industry from 2014 to 2018. This is because, like every other sector of the economy, hospitality is not immune to ebbs and flows of economic tides. Actually, 95% of travelers with Gen Alphas say that keeping their family happy and entertained is of the utmost importance. Generally, the overarching themes around how consumer mindsets are changing center around personalized experience and authenticity. The sectors of the hospitality industry seem to be faring well, especially in the US market. However, immigrants account for 31% of the total workforce in hotels and lodgings in the US. Statistics within the industry show that a new hospitality job is created every 2.5 seconds, making it a vital sector of the world's economy. 212 million people are employed globally within this industry. Interestingly, family travel decisions are influenced by travel review sites (63%), family/friends/colleagues (46%), search engine (46%), young children (43%), social media (35%), online videos (28%), online ads (22%). The solid travel demand has benefited many sectors, and cruise is a prime example. 11. A closer look into the statistics reveals compelling insights that can help you gain an in-depth understanding of hospitality markets and customers. Booking plays an important role in helping guests connect with hoteliers and other service providers in the industry. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Fortunately, in this article, we’ve compiled all the hospitality statistics and data you need. The ball is your court now; all you need to do is to master new technologies concepts and innovate strategically. Being a key pillar of the hospitality industry, the impact of transportation cannot be underestimated. In total, travelers spent over $270 billion on air transportation services in 2017. However, if you haven’t gotten to that point yet, here’s some information on statistics in the business field. 2018 travel and hospitality industry outlook, Cracking the world’s biggest business-travel market, Sommet Education Top Hospitality Trends 2019, Labour migration in the hospitality sector, Travel and logistics: data drives the race for customers, Domestic and international travel expenditures in the U.S. 2000-2018, Domestic travel spending in the U.S. 2002-2022. That, in turn, has cause… Interestingly, 25% of Hospitality and leisure CEOs think  AI will significantly impact the way they operate in the next five years. The UK hospitality sector reached a value of more than 100 billion Euros in 2018, with expectations of continued growth in 2019. There you have it, our compilation of the hospitality statistics you should know. Moreover, 25% of Millenials find their holiday accommodation through social media platforms. When we speak about the stupendous growth of the hospitality industry, it is important to mention Travel and Tourism which is the biggest contributor to growth. Also, nothing is as important as an entertained and happy family when traveling. The statistics below reveal the growing pool of global travelers, their evolving mindsets, and the unique preference of different demographics groups. Destination and accommodation are two factors that shape traveler preferences. 1. Because of this, brands must strive to infuse elements of personalization, on-demand, and authenticity to remain relevant online, on the property, and on the go. According to the U.S. Bureau of Labor Statistics, 15.2 million people were employed in hospitality positions as of October 2015. The major disruptive forces have changed the way things are done in this industry. And, as it stands, investing in online booking tools is no longer enough to win customers. Stay on topic. Like any other sector, the hospitality industry is driven by consumer needs and demands. The hospitality industry is a key driver of employment in many local authorities. More importantly, 80% of millennials are likely to settle for a service that sends recommendations based on their budget and preferences. No spam. An average customer shifts over 50 times across desktops, tablets, smartphones, and channels when researching travel online. Hospitality Management: Statistics Hospitality includes lodging and resort operations; hospitality sales and marketing; restaurant/food and beverage managment and is related to various forms of recreation, such as skiing. The hospitality industry has been undergoing tremendous changes and disruptions over the last two decades. Accommodation is the largest hospitality industry subsector in terms of total output. The majority (55%) of family traveler take trips to relax, 54% take family play vacation, visiting family/friends (47%), sightseeing (41%), romantic gateway (25%), special event (21%), and bleisure trips (21%). Generally, in spite of the many looming challenges, the hospitality industry is set to maintain its growth trajectory in the coming years. In 2017 alone, tourists spent over $300 billion on traveler accommodation. Queensland Government Statistician: Tourism, Tourism & Events Queensland. Also, 66.7% of millennials plan their trips on mobile devices. Even worse: hoteliers and destination marketers are swamped by day-to-day tasks. Also, in 2022, travelers in the US will spend more than $960 million on domestic travel. Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. Impelled by many growth drivers, the US travel industry grew steady to hit a record of $353 billion in 2017. In general, all sectors of the US travel and hospitality industry has recorded growth in the focus period 2009 to 2017. In 2017, the hospitality industry accounted for 313 million jobs worldwide, which translates to 9.9% of total employment and 20% of all global net jobs created in the past decade. In general, all sectors of the US travel and hospitality industry has recorded growth in the focus period 2009 to 2017. Additionally, a hospitality market share report showed that international arrivals in the US increased by 0.7% in 2017. The resources for businesses interested in increasing their environmental credibility are vast, from increasingly available green technologies to eco-friendly incentive programs. On the other hand, 28% walk, 27% use rental cars, 21% use a taxi, and 6% use bikes. Today’s tourists define a brand based on the quality of service across its proliferation of touchpoints, including wearable apps, desktops, and mobile devices. Assignments that are given to the students in the form of Research on hospitality are based on different spheres of the discipline. Data includes results from the International and National Visitor Surveys. While the Covid-19 pandemic is focusing many industry players on short-term business survival, understanding the top hospitality trends will be essential for long-term competitiveness. 7.6 Trillion USD was the contribution of Travel and Tourism alone to the global economy making it the biggest contributor to the global hospitality industry. In 2018, there were 66.7% direct website bookings, 9.1% marketplace bookings, and 24.3% third-party service bookings. Be nice. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. At 41% location weigh heavily in accommodation decisions followed by family needs (39%), price (36%, family friend offerings (31%), room size (31%), and deal/promotion (21%). During the same period, the restaurant sector recorded a growth of 4.4%. Other countries that led the way include Spain (82million), USA (77 million), China (61), Italy (58 million), and Mexico (39 million). The rise of new technology has been a breath of fresh air into the hospitality industry. The proportion is equally high in a number of other authorities, such as the Isles of Scilly (15.9%), South Lakeland (15.7%), Eden (15.6%) and Scarborough (14.9%). In … The global travel bookings reached $1.6 trillion in 2017. Employee turnover in the hospitality industry hit an incredible 72.9% in 2016. (1) Business "AAHOA doesn't just represent the hotel industry, it is the hotel industry. The global in-destination industry will hit $183 billion by 2020. In 2018, domestic tourists in the US spent $932.7 billion on travel. This is a significant growth compared to $556 billion posted in 2009. At least 8 of the global leading hotel chains have implemented VR experiences in their marketing strategy. The importance of hospitality cannot be denied in any sphere of life, be that tourism or hotel industry. But it has its own issues and challenges. When aggregated, all these factors present critical challenges that can easily impede business growth. In 2017, smartphones accounted for 43% of the total travel-related requests. 2. Besides, in total, the travel and tourism industry accounts for 10.2% of the global GDP. Also, the hospitality industry exports accounted for up to 11% of total US exports in 2017. Below are some very reputable links. This is the main pillar that is going to give your success in the business. How do different factors influence accommodation decisions? In 2017, air travel accounted for nearly 17% of the total hospitality industry spending. * Hospitality also supports jobs in arts and culture industries, keeping theaters and arts festivals thriving. On the other hand, 21% stayed in a resort, 17% were hosted by friends/family, and 16% stayed in a vacation rental. In the focus period 2010 to 2016, the RevPAR for the US lodging industry grew at an average of 6%. Without the numbers, it’s becoming increasingly difficult for industry players to fine-tune social and digital strategies. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. Besides, every sector—from accommodation and recreation to travel and entertainment—is on constant change. Others include water activities dining experiences (40%), Museum visits (38%), educational experiences (28%), and guided tours (26%). The global hotel industry generated a revenue of over $550 billion in 2016. 768,000 people … Interestingly, most hotel bookings are made at 10 am CET, whereas the least bookings happen at 6 am CET. Apparently, they carry significant challenges and disruptions that can topple a business off its course. The hospitality industry has been undergoing tremendous changes and disruptions over the last two decades. Besides, the air travel industry provides approximately 0.9 million jobs in the US. The idea is to help you use analytics in hospitality to fundamentally drive innovation, delight customers, and capture value. Without booking, the hospitality industry is an incomplete jigsaw. Hospitality Management: Statistics Hospitality includes lodging and resort operations; hospitality sales and marketing; restaurant/food and beverage managment and is related to various forms of recreation, such as skiing. Statistics involves making decisions, and in the business world, you often have to make a quick decision then and there.Using statistics, you can plan the production according to what the customer likes and wants, and you can check the quali… In summary, the hospitality industry is on a surge and every sector is reaping the benefit. Hospitality market size data showed that the gross revenue of airline in 2017 was $222 billion. In fact, this industry accounts for approximately 20% of the total hospitality-related spending. In fact, customer perception around time spend on cruise ships is changing and the growth trajectory for cruise is well on the upturn. In the US, only 25% of the total hospitality submarkets are experiencing positive Revenue Per Available Room (RevPAR). The effect of COVID-19 on hospitality industry can be observed in all the regions including North America, Europe, Asia-Pacific, and Rest of the World. If you’re a business major, you’re familiar with the role statistics plays in your field. You should also keep an eye on the critical business travel statistics to better redefine your serving offerings. In the last 12 weeks leading to the trip, there are three times more experience searches than hotel searches. On average travelers with Generation, Alphas make more than three family trips every year. "-Glenn Haussman. The travel and tourism sector is one of the fastest-growing industry, accounting for over 10% of the world’s GDP. Keep it clean. The Tourism, Travel and Hospitality IRC’s 2019 Skills Forecast also highlighted that Waiters were one of the top growth roles for the industry, with it estimated that an additional 21,800 workers would be needed to fill this type of role by 2023. Interestingly, in 2017 France welcomed the highest number of visitors at 90 million. . The hospitality industry is big and diverse. We’ve even noted down a few online booking software that can potentially help you improve your operations. Hyatt Hotels engages over 60,000 people every day through their Twitter account. The hotel industry grew by a CAGR of 6%, followed by cruise, which grew by 5.2%, airline (4.6%), car rentals (4.6%). Apparently, 52% of travelers go for the fastest option, 34% go for the most affordable option, and 34% want options where kids are easier to manage. Interestingly, hotels that are using virtual tour are getting up to 135% increase in online revenue. Besides, 23% of millennials have checked in their holiday accommodation using a smartphone. Additionally, 70% of global travelers are more likely to book an eco-friendly accommodation, whether they are looking for a sustainable stay or not. The following charts illustrate how many claims and serious injury claims an industry has for every 100 workers, and the change in this rate over the most recent five-year period. Business managers use statistics as an aid to making decisions in the face of uncertainty. While the Covid-19 pandemic is focusing many industry players on short-term business survival, understanding the top hospitality trends will be essential for long-term competitiveness. Besides, according to a hospitality report, 81% of travelers want greater digital customer service from hotel brands. 55% of global travelers say they are determined to make effective travel choices, but face multiple barriers when trying to actualize this. Why events are so important to the hospitality industry Events and conferences are a huge part of the hospitality industry, and are continuing to grow. The following statistics show that as the pool of travelers grows, so do the number of attractive destinations. Once checked in, 90% of millennials connect to the hotel WiFi. Even better, the department of commerce estimates that by 2023, the total number of annual international visitors in the US will be 95.5 million. Find books, journal articles, market reports and statistics for tourism and hospitality. For example, it easy to see that personalization is the new buzzword that transcends different sectors, delivering a profound impact. Statistics: Tourism & hospitality. The airline, cruise, and ground transportation sectors are the highlights and the statistics below tell the story well. To illustrate, all sectors of the travel industry grew by more than 4% CAGR from 2009 to 2017. Additionally, in 2017, the gross booking and revenue were $799 billion. Leaders of the different sectors of the hospitality industry often talk about the power of disruptive forces. Hospitality is the provision of the accommodations, venu… In Kensington and Chelsea 86,000 people work in the sector, comprising 16.8% of the local workforce. Whether you are a hotelier or a marketer, the increasing demands of modern travelers should be a wake-up call. During the same period, the restaurant sector recorded a growth of 4.4%. But the industry is facing a huge labor shortage. While much of the buzz about disruption stems from innovation and technology, you should not lose track of economic trends. In 2018, the US had approximately 39.88 million overseas visitors. However, the much-hyped benefits in the industry come with strings attached. Since implemented a VR staff training program, Best Western Hotel has reaped tangible benefits. That is; they should turn to both ecosystem partnerships and organic product providers to widen their multimodal solutions to meet the demands of modern customers. The following statistics unearth key booking trends and the changing customer preferences when it comes to booking. Below are some very reputable links. Hygiene and cleanliness are important in many areas of business, but are perhaps most pertinent in the hospitality industry. Fun and entertainment activities in the family travel itinerary include theme parks and attractions (74%), water activities (67%), outdoor activities (55%), and historical landmarks. The report also summarises trends based on statistics from IBIS World, the Australian Bureau of Statistics and other reputable sources. Consequently, to attract new employees, hospitality industry players are forced to increase wages. Moreover, the industry exports accounted for 32% of total US services exports. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges. Today, brands that want to drive booking should endeavor to remove the friction between online travel planning and booking. 12. But customers’ preferences, values, and expectations are not universal, nor are they fixed. The US needs $4.5 trillion to improve travel infrastructure by 2025 to prevent it from impacting GDP and job growth. There is no doubt the hospitality industry has enjoyed unprecedented growth over the years. Also, the stats offer compelling insights that can help destination marketers to refine their strategies to match the growing demand of modern travelers. Additional Facts About the Hospitality Industry. The hotel industry grew by a CAGR of 6%, followed by cruise, which grew by 5.2%, airline (4.6%), car rentals (4.6%). Hygiene and cleanliness are important in many areas of business, but are perhaps most pertinent in the hospitality industry. Consumers seem to favor planners offering best-in-class booking experiences. Places such as hotels, bars and restaurants are constantly under public scrutiny and risk losing everything if they fail to pass regular checks from the relevant authorities . A catalyst for economic growth. Up to 64% of millennials book hotel rooms on their smartphones. While there is a tendency by travelers to stick to traditional vacation experience, the specialized experience of cruise is gaining momentum. With a proper understanding of the importance of data security in the hospitality industry, companies are in a better position to implement effective strategies to … Additionally, one hospitality market research revealed that 24% of family travelers spend most on hotels, 16% on food, 15% on a flight, 10% on tours, 10% of transportation, and 8% on shopping. Tourism is defined as the persons travel and goes for the places outside of their usual environment for less than one year to accomplish their business purpose and for leisure; they are not employed there on visiting places. More importantly, 10% of the total global workforce is employed by the tourism industry. Interestingly, 37% of vacation travelers prefer staying at a value hotel than at a shared lodging. 58% of family travelers stayed in a hotel on their last trip. On the other hand, ground transport providers should look beyond the current capabilities of ride-hailing apps. Few Statistics of the Hospitality Industry . Interestingly, 78% of millennials prefer to spend their earnings on experiences and not things. Today they provide more than 330,000 employment opportunities. Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact. Besides aiding personalization and customization, new technologies are providing unique ways to free up employees in the industry. The hospitality industry adds $3.4 trillion to the global economy every year. document.getElementById("comment").setAttribute( "id", "ae36434f0317348cb7833c2fda410fa7" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. The transformation has been enormous, and as more players roll out basic economy products, the frenetic speed of change is showing no signs of cooling off. Besides, you will need to implement a workflow using top marketing software as well as robust restaurant management software. industry, which could help you plan and spark ideas. Personalization has become an overused expression when it comes to customer experience in our digital age. On the other hand, 97% of millennials post their holiday pictures on a social media platform. Below are some very reputable links. As a result, it’s certainly impossible to collect all the hospitality statistics they need to stay abreast of the latest trends. Industries with a higher rate than other industries are considered more risky, while industries with a lower rate are considered less risky. Now we shall discuss some important fields in which statistics is commonly applied. Also, in 2018, a record 1.4 billion people traveled abroad for their holidays. But few have felt the pinch like the travel industry. Statistics are a very important aspect of Tourism and Hospitality research. What drives transportation decisions? Interestingly, millennial travelers will account for more than 50% of all global hotel guest by 2020. Besides, the volume of online searches in the travel industry has increased steadily since 2014. Moreover, 47% of travelers with Gen Alphas, use the car as the mode of transportation for family travel. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Whether it be focused on music, sport, learning or luxury, events around the world are generating billions of revenue and changing the way businesses, hospitality organizations and resorts operate. As a result, both incumbent and new players need to adapt to change to tap into the massive upside potential. Hotels, for example, are making more than $15 per room more than they were just 5 years ago. Besides, local and international travelers in the US spent 1089.03 billion. Global tourism hits record highs – but who goes where on holiday? In fact, each sector of the travel industry is exploring its own path to digitization, and the stage is set for a monumental shift. With online reviews being encouraged by major web browsers, including Google, the power has shifted from the hospitality industry to the customer in many ways. In 2017, expenditure by international visitors in the US reached more than $251 billion. In 2017, some airlines in the US recorded an approximately 20% annual increase in premium packages revenue. Better still, 60 million of Millenials tweet on hotels’ Twitter platform. In fact, the volume of online searches in each subsector was as follow air travel. It’s clear that booking is one area that is evolving rapidly. This output represented 2.8% of the total gross domestic product. The terms tourism and hospitality are co-related and grouped together as a single industry. Hospitality is a people-centric industry, and technology is not here to pull it away from its ethos. The accommodation subsector supplies approximately 2.1 million jobs in the US. The hospitality industry contributes around 3.7% of the total GDP. Statistics are a very important aspect of Tourism and Hospitality research. Most importantly, appealing imagery influences 54% of travel decisions. This way, it will be easy to implement better customer targeting, yield innovative products, and improve pricing to gain significant growth in both profits and revenue. On the other hand, millennials seem to be a demographic cohort with unique preferences, needs, and increased demands. As a result, wages now account for 25% to 30% of the total revenue. This way, it will be easy to reach the level of sophistication required to implement dynamic pricing and sound revenue management. In 2017, the travel and tourism industry in the US generated more than $1.6 trillion in economic output. In the case of the hospitality industry – an industry built upon the principle of providing great personal service to guests, it is vital this same level of ‘personal service’ that is provided by well-trained staff, face-to-face, is replicated by a hotel’s digital persona.

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